Don’t make your focus keywords too long

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. You have to keep in mind that in order to …

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Define your goal

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics …

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Google cares the most about editorial links

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Don’t rely on the tips you read from unknown …

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Replicate the same process with other websites

It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they …

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The reality is that blogging is a medium

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Basic SEO …

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User-friendly Content — Because it Matters

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Can you optimize your website for Google RankBrain?

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to …

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It can be a great strategy to focus on long tail keywords

Adjusting your keyword distribution gives you power to change your campaign over time. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Then you need think about search intent or context behind a particular phrase that …

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Build local relationships with site owners

If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. Stick to …

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Creativity takes courage

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Make …

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Duplicate content, Duplicate content

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What …

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Rankings, On-page and Off Page SEO

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Link building is …

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SEO thats shines above the rest

Identify the keywords related to your niche and select the competitive ones you want to rank for. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Over the past few years …

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Link all your content to your social media pages

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Once you’ve identified opportunities you’ll want to decide on …

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Move as much programming code as possible to external files

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO …

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Gathering your social profile linking domains

In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first …

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Making Websites More Visible

Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Great …

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Quality Content

Google continues to use natural, quality inbound links as a main ranking factor. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last …

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Search engines favor understandable URLs

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Ask other sites who link to your major competitors to link to you as well. You …

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Establishing links is hard work

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these …

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Encourage +1’s

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

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Some keywords don’t deserve their own page

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. You will never get enough traffic on your website. That’s the human nature. We always strive for more. Fast web pages are good for your website visitors. They are …

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Set a bare minimum expectation for what SEO can achieve

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren …

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How do you know what matters and what doesn't?

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your …

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Creativity can take courage

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. When it comes to search engine optimization, creating a mobile site should be at …

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Advanced link building SEO principles

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Researching your audience will give you an idea of their interests, wants, needs and how they …

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How You Can Benefit from Guest Posts

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Anchor text can affect how Google weighs …

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How will SEO help my business?

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative …

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Participate in blog discussions

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search …

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Help searchers find information on your site more easily

One of the most time-consuming parts about link-building is actually finding places that will give you links. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Make sure the article is easy to …

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How Google's +1 Button Affects SEO

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account …

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The power of inbound links.

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Sometimes we just get into the loop and don’t really realize what and …

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Backlinks just to your homepage

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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Links are glue for your web prescence

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

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Customized for Long-Term SEO Health

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Search engines are more likely to give your website a good …

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If the clicks keep rolling in, you don't ask questions

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Does having keywords in your domain URL benefit your search ranking …

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