Education is the best legacy when it comes to anchor text

Many people don’t even bother to look in Google for news. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content …

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How to diagnose cloaking related issues

Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent …

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Reasons why you cannot fully understand backlinks

Why work harder than you have to? There are tons of handy tools online to help with your SEO copywriting, and most of them are free. Content serves as a much better citation than a sales page. We’re lucky to have helped websites acquire over 10,000 links over …

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Garner high-quality backlinks

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Sitelinks are additional links which appear beneath the main URL for a brand …

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More focus is put on link exchanges

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be …

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Don’t forget URLs

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Traffic, engagement, and conversions don’t just peak once and then trail off. You need to get all sorts of links - not just comments, or profiles …

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How to diagnose organic links related issues

It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. For some webmasters Google crawls too often …

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Myths and misconceptions about stickiness

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a …

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How to survive your first encounter with long tail search

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for …

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Understanding citations

Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore …

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Create relevant profiles on authorative sites

Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time …

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Invest in page rank

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Link Out To Diverse Sources

Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. If you don't have a good handle on who …

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Mention keywords where they matter most

Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Webpages on HTTPS had positive correlation with higher rankings. Google, now more than ever, don't …

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A Link Reclamation technique

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. The Internet is a complex place that houses billions of …

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Advanced link building tips

Users searching for your site on Google might not necessarily want to land on your homepage. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image …

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Brainstorming and Keyword Generating

If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Google …

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Check what’s happening in your streams

The sheer apparent complexity of SEO is enough to turn some people away entirely. Bad content truly can do long-lasting damage to your website, brand and business. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy …

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Closed groups and group invites

Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. Never have hyperlinks like "click here", hyperlinks should always …

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Deliver sustainable traffic to your website

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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Develop a comprehensive internal linking structure

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. One thing you want …

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How to Protect Your Content

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Link building …

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Identify potential backlink opportunities

We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the …

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Links that are created automatically in bulk are bad

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results …

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Move From m. to Responsive Design

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Search drives an incredible amount of both online and offline economic activity. When website copy contains a wider variety of terms and keywords …

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Pick a niche-targeted username

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today …

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SEO for websites can be very complicated

One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the …

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SEO is all about marketing

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Ensure the number of new site visitors arriving …

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SEO is one of the last expenses companies cut

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve …

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So what is Google authorship?

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Build a list of other niche …

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The anchor text is about getting clicks

Ensure the number of visits and new visitors from within your target market is increasing. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Content marketing can be very effective in increasing traffic, generating …

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Think hard about sharing

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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Use Engaging Language for Effective SEO

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. How can you test your hypothesis? How can you get enough data to validate or invalidate your …

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Which SEO activities have previously been attempted?

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

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Write Powerful & Captivating Headlines

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Make it easy for users to …

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You have everything you need for SEO success. Now get to work!

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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You may think you know what your audience wants to read

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

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