Content Links Are King — Good Writers Are Sorcerers

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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SEO on-page best practice

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Before writing a blog, it’s …

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Create better landing pages

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Link Exchange is another …

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Use topic clusters for optimal SEO

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Make sure that your code is valid, in some instances bad code can lead to search engines …

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What exactly are Search Engines?

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google recognizes that a site might have two versions on the same page (web version …

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When you need lots of traffic in a short period of time

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Remember, Google doesn’t like content written for SEO purposes. A good link profile is …

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Provide explosive growth for your clients and you

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given …

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Finding Expired Domains For Pay Per Lead Marketing

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. As a …

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Use Google Adwords & PPC Ad Campaigns

One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. There’s been some debate in the SEO community about whether or not “social signals” can affect your search …

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Your primary focus should be what matters to your audience

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …

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Caution! Links don’t count in some cases

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. SEO can be a fuzzy concept that feels like more …

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How to Find Acquisition Targets

Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Find out which keywords and phrases people frequently search for as well as what is trending. A …

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Keep your title tag under 55 characters

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. At some stage you are going to have a large list of potential keywords. We need to …

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Don't waste your time on untargeted traffic

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Heading tags are tags that are used for the creations of headings. The most important …

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The first choice should be reporting

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better …

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Keywords are no longer necessary for high rankings

Develop SEO-enabled content from creation that is ready to deliver across all devices. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. SERPs (search …

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Multiply your keyword ideas

Finding authoritative sites that’ll link back to your pages can be difficult. Links at the top of a page carry more weight than those further down. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide …

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Socialize on Twitter as much as you can

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try …

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SEO XML sitemap best practice

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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Links are glue for your site

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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Readability and long keyphrases

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Mobile traffic is important …

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Google’s algorithms react much faster to your changes now

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are …

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Link to Influencers Within Your Content

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that …

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Anatomy of a Keyword

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. A Meta Description tag should be a well written …

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Attract links, stop chasing links

Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Content is king …

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Utilizing Tiered Link Building Strategies

Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Blogging is about quality content. Well-written, interesting will find an audience regardless of how …

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The Truth: SEO and content marketing overlap. A lot.

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. The basic premise …

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Keyword Research for Page Titles

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. The entire mentality of a search engine is to provide the best possible result to the …

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Why Guest Posting Is Different from Article Marketing

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However …

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Accessibility/spiderability

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do …

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How do you rent your website out to local businesses?

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Internal …

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Link out only to relevant websites

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you …

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Consumers trust authority

In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either. Use answer boxes targets providing the best and most helpful details to visitors. This type of …

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SEO for lead generation: Pros and cons

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Search engines place a lot of weight on the content of each web page. After all …

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The most time consuming aspect is link building

Add internal links to the taxonomies the post belongs to The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Organic search is a …

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Why Speed is given prominence?

Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King …

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Optimize Your Site With WP SEO Plugin

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put …

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No Long Pages for Mobile Searchers

For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. Adding a single search bar to the top of a website, one which shows up on every page …

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Be very sure of what you are writing

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants …

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SEO changes quickly

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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