Meaty meta descriptions may affect your keyword research tactics

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. The person who has the responsibility of managing the homepage’s search performance should also have some level of influence. So what does this mean for your business? The authority of the …

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The ultimate revelation of anchor text

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Throughout the years, SEO has changed substantially. In general, the usage of anchor text improves search engine rankings. You need to get all sorts of links …

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The reason everyone loves javascript

When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. SEO, once a highly specialized task relegated to the back …

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Myths and misconceptions about reporting

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! The faster your …

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Keep an eye on cloaking

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. As far as promotional tactics …

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Keyword groups are ready already

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

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The worst advice I've heard about bread crumbs

If you want to build backlinks to your website, you have to do it with caution and knowledge. So what does this mean for your business? Not all duplicate content is a bad thing. Write about all those topics that are important to your audience. Use the words you came …

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Its all about html

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link …

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This year will be the year of citations

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search …

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Create a URL structure that follows your navigation hierarchy

We’d recommend you start by improving five key website components: Moving on from generic keywords, you can decide to add more information into the keyword. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on …

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Why Relevancy Matters in Building Real Links

Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search—the results that are algorithmically generated rather than paid for—remains largely untapped. Search engines like Google can tell the difference between …

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Are Your Hyperlinks Spiderable?

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links 301 links are permanent and tell Google that page B has …

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Use basic math to narrow down your search results

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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Accessibility/spiderability

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many …

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Backlinks Should Come From a Relevant Source

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link …

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Check the content of the target page

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. There are thousands of people out …

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Check your website’s main pages for outdated information

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Checking for Links for SEO

You should monitor each backlink you create or earn and verify if it carries any SEO value. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment …

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Conversions are Truly the Only Thing that Matters

How do you educate people so they do value it? Ensure that your site loads quickly, not just where you're located, but from around the world. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get …

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Create Search Engine & User-Friendly Pages

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. The anchor text you use for a link should provide at least a basic idea of what the page linked to …

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Forget about old-fashioned link building

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Content marketing is about creating …

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Free SEO and paid SEM complement each other brilliantly

Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Create a list of your closest …

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Getting Started with SEO Keyword Research

Another tip is to make sure you do your research and examine which terms to target before you set out. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a …

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Getting Started with SEO Keyword Research

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Google loves fast sites, and so do your customers

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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In general, nofollow links do not stand on their own

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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Just because you can't find all your links doesn't mean they don't exist

Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Content (marketing copy, etc) may …

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Keywords in URLs and File Names

I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? Google can’t infer or “make sense of pictures …

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Links are a quality-over-quantity thing

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link …

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Minify CSS and JS

Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to …

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More content equals better rankings and more links

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a …

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Not enough data to tell

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed …

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Offer city-, service-, or product-specific specials

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Search engines constantly tweak their algorithms to try …

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On its own, content does nothing for your business

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Optimize page titles

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information …

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Other tips and tricks that can help encourage clickthrough

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Picking Geo Modifiers

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. There are two types of backlinks. Firstly, a backlink could be …

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Planning the Takeover

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. The authority of the domain is important and it needs to be addressed in any walkthrough of …

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Quality content takes time and money

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s …

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SEO Makes Dollars & Sense

Not all links are created equal. Some sites provide better SEO juice than others. The notion of UX (user experience) has evolved to become the guiding framework for search engines. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads …

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Site Architecture for Newbies

On-site optimization is all about publishing awesome stuff in the first place. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Create infographics around your industry, at least once every two weeks or even one per …

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