Submit your website to authority sites in your category

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. In SEO, having a decent ‘fresh’ rating doesn’t mean you’ve got a cool new pair of sneakers you want to show off. It’s …

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The fate of an SEO campaign is sealed by the keywords it selects

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. The fundamental principle for structuring URLs is …

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The goal for your pages

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. The benefits of local SEO are endless. Businesses that learn how to build a local …

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Understanding the rationale behind XML sitemaps

Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive …

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Use Google Adwords & PPC Ad Campaigns

Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a …

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Use social sharing buttons as a matter of course

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing …

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Identify and Track Your Best Prospects

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Which of your articles are most informative and valuable?

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate …

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How to find out the loading speed of your site

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of …

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Conduct keyword research for local terms

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or …

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What Are Keywords, and Why Do They Matter?

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. SEO simply stands for Search Engine Optimisation. This is where …

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Use, but don’t overuse your popular phrases

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but …

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Want to see LSI in action?

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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See which keywords send traffic to your site

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Businesses …

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Duplicate content

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines …

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Links are about much more than Search Engine Optimisation

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable …

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Takeaway tips

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Web page optimization

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue …

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Contribute to the conversation

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. While SEOs aren’t generally user experience …

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How Search Engines Evaluate Authority

While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Do you …

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Is the content of each page relevant to that SEO term?

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. With content being king, SEO may as well be queen. They both play an integral …

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Review your goal keywords

What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. Clearly, keywords are important …

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How to Never Run Out of Content Ideas Again

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Find topics to include in your content strategy

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality …

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Website Traffic

Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. If you want to get high rankings, include …

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Use Google to search within a site

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually …

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How do you present SEO services?

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Link building has been dead for years, for …

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Understanding the rationale behind SEO

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Cloaking refers to an attempt to boost search result rankings by serving different content to …

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Empty content pages which exist simply to link to other pages

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Think of your brand as a publisher …

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How Website Speed Affects Rankings

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many …

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Build a mobile-friendly site

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional …

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SEO off-page best practice

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Some of the first things you probably think of …

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Write a great title for SEO friendly posts

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Keyword-based titles help establish page theme and direction for your keywords. As we know that …

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Keyword research has several advantages

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Make sure content is …

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Don't over-do a particular element

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Your website should be designed …

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Is a Link Exchange the way to go?

What would you type into a search engine to find your business website or page? Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Want to drive more …

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Tapping into the Secrets of Internal Link Building

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? Start as you mean to go on: titles are the best places …

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What search terms are your customers using?

The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. If you have plans to be in business for more than five years, you need to …

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Reap the rewards in the form of traffic and leads long-term

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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So what is Google authorship?

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Create a list of articles with links that are similar or closely related to your content …

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What does that entail? Link diversity!

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to …

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Use Quality Page Meta Title & Descriptions

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get …

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