Understanding SEO campaigns

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. You just show up when they are looking for businesses like yours. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is …

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The infamy behind web 2.0

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Google Analytics will be able to tell …

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Expand your user generated content as necessary

If your product pages are SEO optimized, your company and products appear higher in the search results. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. Be aware that any search engine spider contains “time-out” code that prevents it from …

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Carve out time for concentrating on analysis

Every time someone clicks on your ad, you pay the search engine. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. SEO helps …

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Are search volumes affected by gateway sites

Knowledge graphs, though complex, help to raise your content and website visibility. The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. You need to come up with blog post ideas …

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Learning about social media

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve …

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To get fast rankings, you need authority sites

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Every SERP is …

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Things to avoid when dealing with splogs

Trends come and go, but money makes traffic happen the fastest. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to …

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Quick tips regarding link exchanges

Whether or not, you are familiar with the evergreen content; Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Never participate on any kind of link exchange with other sites which may lead to a ban from search …

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Reasons why you cannot learn link bait well

However, sometimes it isn’t so obvious to assess whether you have thin content unless you take a detailed look at the purpose of your content and how is it being understood by your visitors. Google regularly makes new updates to their ranking algorithm, and the changes made by Panda …

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Learning about anchor text is not difficult if you have a good teacher

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

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Advantages of meta tags and how you can take advantage of this

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to …

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Adopt a customer centric view of search queries

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a …

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Merry-go-rounds

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to …

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Take related keywords into account for rankings for head terms

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. The real goal of SEO is to create authority; and the faster you accomplish …

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Set a bare minimum expectation for backlink partners

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Google’s robots, or “spiders,” crawl the Internet by “clicking …

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A really cool way of writing description tags

Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …

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Any SEO power you gain from links will be centralized

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If …

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Are you using Shared web hosting?

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

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Backlinks just to your homepage

Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for all type of keywords. It’s depend on the type of keyword, type of services you offer and the competition of particular keyword. Spamming comment sections and other …

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Canvas your competitors

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike …

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Compare duplicate content to being on a crossroad

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a …

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Content is king or customer is king?

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what …

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Create Visual Content (Especially “Embeddable Images”)

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Smart content is about …

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Creating a Website on Your Domain

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …

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Do not use misleading event markup

On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. When you maintain a blog or a regularly updated …

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Don’t be afraid to use long-form content

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these …

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Don't make your own URLs compete against each another

The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. When it comes to improving the …

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Everybody wants to push their brand name

The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. The real goal of SEO is to create authority …

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Google recommends customer focused content

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at …

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Grant crawlers permission to index the content on pages

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. The basic premise is that a page will show up in search engine results because the website had …

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How To Start A Local Lead Generation Business

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the …

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How do you know what matters and what doesn't?

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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How to Choose the Right Keywords for SEO

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Internal links are links within your blog posts that lead to other pages within …

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If you don’t know, ask someone or search online

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Link to page relevance is if the link is relevant on the page; that is to say …

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Is your content visible in search results?

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. You hear a lot of hot air about content, why it’s important, why brands …

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It’s time to revolutionize our approach to anchor text

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. You probably know the following situation: you search something on Google and there seems to be a good website on the …

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Make sure your titles are concise and compelling

The power of SEO is the varying tactics or methods one can implement to create results. When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. Measuring the results of SEO changes can be challenging, partly …

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Mobile and SEO

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Pick a niche-targeted username

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early …

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