Powerful Title — But Avoid Clickbait

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Use …

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Praise and Link

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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Real Websites take time to index

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Review page content

Know where and how to use keywords in your content for maximum searchability. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. When you use underscores to separate words in a URL name, Google will read …

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SEO demands content. Content marketing is content.

Post regularly and build the trust of your users with content marketing. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. The …

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Search for your niche keywords on Bing

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Search for your niche keywords on Yandex

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

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Send Follow Up Email for Google reconsideration

If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO …

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Sprinkle LSI Keywords

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Local SEO is the process of optimising your online content and presence to make it easier for …

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Understanding the long tail of search

Google is pretty good at understanding the general context of a site’s content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will …

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Universal Search/Blended Search

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword …

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Use Link Baiting To Get More Clicks

Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times …

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Use Meta Keywords To Rank Well On All Search Engines

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Research proves the importance of gaining a presence on the first three pages returned …

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Use SEO-Friendly URLS

Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you …

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Use Schema markup of your location data

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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What Keywords Are Not

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin …

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What are 3 things you can do for your SEO now?

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page …

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Each page should have its own title tag

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Links within long-form, evergreen …

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How do You Know Your Website Has Been Attacked?

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about …

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SEO is not actually changing the search engines

Your content will only help the site to rank higher if it is comprehensive and engaging. The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant results. You should see improvements in …

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Understand the increasing real-time aspect of SEO

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your …

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Emphasizing fast results is what Google is all about

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the …

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Don't go overboard at the risk of being badly penalized

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it …

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Wait. Is it really that simple?

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. When it comes to out-competing competitor pages, you are …

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Headings and SEO

With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. You never want to leave anyone (especially search bots) guessing what your content is about …

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Share other’s content and drive traffic to your website

Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of …

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Offsite SEO Strategies

While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking …

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Submit a XML Sitemap To Speed Up Indexing

Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to …

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Understanding the rationale behind SERPs

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. It's no surprise that the Internet contains massive …

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What is that page’s PA (page authority)?

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Another quick, and valuable SEO tactic – see what …

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H1 Tag Issues

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. The website with the most links, as …

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The most important part of SEO is creating quality content

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Panda has ensured that …

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Promote your content via social media (and beyond

One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Search engines typically prioritize site titles, page titles, blog post titles, and …

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Incorrect Language Declaration

If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website …

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301-redirects are becoming all the rage

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically …

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There's more to online marketing than just SEO and content

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

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If you're only building links for SEO then you're doing it wrong

Stop marketing to audiences and instead market to customers at scale. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Editorial links can be some of the most powerful for SEO because they come from …

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How to Search Engine Optimize Your Blog Content

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). In addition to the actual …

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Integrate your Most Popular Phrases into All Page Titles

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. If you want to use your SEO campaign to truly and accurately speak to your audience and …

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So, how to start?

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. Whenever doing a website redesign, I think it’s so important to reassess the …

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Establish intuitive information architecture

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. While analysing the site for more signs of …

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Don't bury information in your copy

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Search Engine has become …

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