Keyword research helps you get into your customers’ heads

By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …

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Be adaptable and recognise that times change and SEO trends evolve

Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your …

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Make sure your website is indexed in Yahoo

Remember, Google doesn’t like content written for SEO purposes. Producing content for search engines is also content marketing, list building, and relationship marketing. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and …

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Not all Yahoo searches lead to sales

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Block segment analysis dictates the …

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Understanding the rationale behind sitelinks

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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Its important to look at the big picture

Google might interpret that important information is available on pages that you link externally through the keywords. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting …

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Structure your content to meet your SEO needs

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Website search engine optimisation is a specialist's domain. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are …

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Linking is hard to get right

Search engines have a limited ability to recognize images, animation, video and audio. Make the content flow easily to keep people intrigued and reading. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will …

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Why do Quality Backlinks matter?

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Google Analytics will be …

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Keyword mapping

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …

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More about the pros and cons of curated content

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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The key here is to make sure SEO is worthwhile

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating …

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Effect of keyword density on my search rankings

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally …

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Here’s the good part. From constraints, creativity flows

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Search engines place a lot of …

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Think about SEO from the start

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track …

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Find the right Chinese keywords

Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. The best way to create content that converts is …

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Links are still the currency of the Internet.

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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Getting clicks on your title is just half of the equation

Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as …

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We know that change is constant in Google Land

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t …

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Start with seed keywords

Stick to these good practices and you’ll be on your way to free traffic. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Content (marketing copy, etc) may …

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A Few Reasons Why These Algorithms Sometimes Fail

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you …

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Fulfill your title’s promise

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Create a site map that tells …

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Think about your pillar content

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) While you should not hide your heading tag in an image …

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Measure and Improve

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post …

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SEO demands content. Content marketing is content.

If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. It is important to use links and get the reader to better understand the matter by linking relevant data to your content. However, some SEO experts feel proud …

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