Understanding SEO campaigns

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. You just show up when they are looking for businesses like yours. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is …

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Questions to ask about page impressions

Within a few minutes, others add additional tweets with more information. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). If you need search …

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The infamy behind web 2.0

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Google Analytics will be able to tell …

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Learning about landing pages

SEO only becomes difficult when other people become involved that aren’t SEOs. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Gone are the days of keyword stuffing …

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The ultimate revelation of anchor text

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Throughout the years, SEO has changed substantially. In general, the usage of anchor text improves search engine rankings. You need to get all sorts of links …

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All Attention is Good Attention Isn't It?

A link or citation (mention of your brand) from a high authority site will boost your domain authority score so you will be ranking better in Google search and you can also expect to get a traffic boost in the short term. The simplest way of achieving this is by …

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Useful tips from experts in trust rank

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Most search engines like links of either type, although more specifically the one …

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Are search volumes affected by quality

The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. .The concept of …

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Expand your user generated content as necessary

If your product pages are SEO optimized, your company and products appear higher in the search results. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. Be aware that any search engine spider contains “time-out” code that prevents it from …

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Measure and Improve by paying attention to citations

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Browse through your website and remember to note web pages that have restricted access. both execute the same functions and possess the same skills. Machine learning is a part Google …

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Online marketing changes quickly when it comes to widgets

The less “filler” content on your site, the more legitimate it will be in the eyes of the search engines. Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. It is essentially free digital marketing! In other words, they rely …

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My thoughts on onsite SEO

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to …

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Education is the best legacy when it comes to anchor text

Many people don’t even bother to look in Google for news. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content …

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Carve out time for concentrating on analysis

Every time someone clicks on your ad, you pay the search engine. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. SEO helps …

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The reason everyone loves javascript

When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. SEO, once a highly specialized task relegated to the back …

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Are search volumes affected by gateway sites

Knowledge graphs, though complex, help to raise your content and website visibility. The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. You need to come up with blog post ideas …

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Search engine health checks should look at citations

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. When you …

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How to diagnose cloaking related issues

Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent …

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Myths and misconceptions about reporting

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! The faster your …

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Search engine health checks should look at link building

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. If these things happen to you, it’s unfortunate, but …

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Reasons why you cannot fully understand backlinks

Why work harder than you have to? There are tons of handy tools online to help with your SEO copywriting, and most of them are free. Content serves as a much better citation than a sales page. We’re lucky to have helped websites acquire over 10,000 links over …

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High advertisement ratio can be mitigated by using LSI

The higher a website appears on search engine results pages, the more users will visit the site. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content …

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Garner high-quality backlinks

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Sitelinks are additional links which appear beneath the main URL for a brand …

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Learning about social media

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve …

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More focus is put on link exchanges

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be …

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Keep an eye on cloaking

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. As far as promotional tactics …

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Losing Focus on googlebot crawlers

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Failure is fine, but denial is not. Anything you can pay for, everyone else in the world can pay for …

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Don’t forget URLs

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Traffic, engagement, and conversions don’t just peak once and then trail off. You need to get all sorts of links - not just comments, or profiles …

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How to diagnose organic links related issues

It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. For some webmasters Google crawls too often …

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Myths and misconceptions about stickiness

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a …

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More focus is put on white hat SEO

One of the most time-consuming parts about link-building is actually finding places that will give you links. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Longer search …

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Keyword groups are ready already

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

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To get fast rankings, you need authority sites

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Every SERP is …

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The worst advice I've heard about bread crumbs

If you want to build backlinks to your website, you have to do it with caution and knowledge. So what does this mean for your business? Not all duplicate content is a bad thing. Write about all those topics that are important to your audience. Use the words you came …

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Things to avoid when dealing with splogs

Trends come and go, but money makes traffic happen the fastest. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to …

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Nitty gritty SEO

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Though search engine …

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Take a customer focused approach to sitemaps

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. The hardest hit sites were article directories and …

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Make canonical URLs a priority

. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. Google wants to …

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