Understanding the rationale behind sitelinks

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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Utilizing Tiered Link Building Strategies

Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Blogging is about quality content. Well-written, interesting will find an audience regardless of how …

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Content is vital for SEO

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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Group your target keywords into 3 different buckets

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too …

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Its important to look at the big picture

Google might interpret that important information is available on pages that you link externally through the keywords. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting …

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Structure your content to meet your SEO needs

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Website search engine optimisation is a specialist's domain. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are …

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Use Quality Page Meta Title & Descriptions

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get …

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The Truth: SEO and content marketing overlap. A lot.

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. The basic premise …

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Linking is hard to get right

Search engines have a limited ability to recognize images, animation, video and audio. Make the content flow easily to keep people intrigued and reading. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will …

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Making Websites More Visible

Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Great …

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Its time to start focusing on improving your mobile experience

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Forum signatures build SEO links

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. When writing an article or some content for your web page, remember- ‘spices add flavour to a …

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Keyword Research for Page Titles

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. The entire mentality of a search engine is to provide the best possible result to the …

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Link-based search marketing does not optimize for search

Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” The first thing that has to be considered, when planning your website content, is target audience …

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Why do Quality Backlinks matter?

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Google Analytics will be …

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Create helpful and shareable content

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Keywords are less often used nowadays as the first signal …

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Getting websites listed on search engines

The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO …

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Grant crawlers permission to index the content on pages

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is …

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Quality Content

Google continues to use natural, quality inbound links as a main ranking factor. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last …

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Search engines favor understandable URLs

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Ask other sites who link to your major competitors to link to you as well. You …

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Why Guest Posting Is Different from Article Marketing

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However …

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Establishing links is hard work

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these …

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Google and long keyphrases

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Takeaway tips

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Internal page linking is …

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The most obvious SEO choice

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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Keyword mapping

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …

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Accessibility/spiderability

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do …

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How do you rent your website out to local businesses?

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Internal …

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More about the pros and cons of curated content

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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The key here is to make sure SEO is worthwhile

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating …

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Website Performance Factors Influence Search Engine Rankings

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Effect of keyword density on my search rankings

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally …

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Link out only to relevant websites

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you …

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Consumers trust authority

In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either. Use answer boxes targets providing the best and most helpful details to visitors. This type of …

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Here’s the good part. From constraints, creativity flows

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Search engines place a lot of …

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Find Who Your SEO Competitors Are

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 …

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Spread the love

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Most search engines like links of either type, although more specifically the one …

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Encourage +1’s

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

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