Make a prospects list yourself

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Most people get SEO wrong, because …

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SEO for lead generation: Pros and cons

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Search engines place a lot of weight on the content of each web page. After all …

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Some keywords don’t deserve their own page

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. You will never get enough traffic on your website. That’s the human nature. We always strive for more. Fast web pages are good for your website visitors. They are …

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The reality is – SEO isn’t rocket science

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. There are literally hundreds of factors that contribute to your …

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Think about SEO from the start

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track …

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Do Visitor Metrics Play a Role in Search Engine Rankings?

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. Google automatically detects which pages answer the …

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Track the Results and Scale It

SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in …

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Cost should not be your only consideration

After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess …

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Avoid directories that link to all kinds of websites

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. The Internet is made up of trillions of pages …

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Set a bare minimum expectation for what SEO can achieve

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren …

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Use an SEO Service for Link Building

Solving real customer problems is a major key to mastering evergreen content marketing. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so …

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How do you know what matters and what doesn't?

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your …

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Market Segmentation

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine …

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Websites which are not yet indexed by Google

As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Once you’ve had a good think …

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Caption everything

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). The appearance of search engine results pages is constantly in flux …

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Creativity can take courage

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. When it comes to search engine optimization, creating a mobile site should be at …

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Ensure your images are SEO-optimised

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it …

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The most time consuming aspect is link building

Add internal links to the taxonomies the post belongs to The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Organic search is a …

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Advanced link building SEO principles

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Researching your audience will give you an idea of their interests, wants, needs and how they …

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How You Can Benefit from Guest Posts

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Anchor text can affect how Google weighs …

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How to Optimize for Searcher Intent

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. To ensure the best web browsing experience possible, the software engineers at Google created a …

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How will SEO help my business?

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative …

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Why Speed is given prominence?

Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King …

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JavaScript can hinder crawling

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. For a search engine to be able …

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Optimize Your Site With WP SEO Plugin

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put …

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No Long Pages for Mobile Searchers

For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. Adding a single search bar to the top of a website, one which shows up on every page …

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Review your most important content on your site

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

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You Can't Have Search Without Social

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with …

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Keep your Anchor texts natural

Make it easier for search engines to index your website. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become …

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Participate in blog discussions

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search …

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Find the right Chinese keywords

Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. The best way to create content that converts is …

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Help searchers find information on your site more easily

One of the most time-consuming parts about link-building is actually finding places that will give you links. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Make sure the article is easy to …

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How Google's +1 Button Affects SEO

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account …

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How can cross linking help your website visitors?

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. DA/PA and …

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Links are still the currency of the Internet.

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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Getting clicks on your title is just half of the equation

Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as …

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Optimization ensures the Website is easy to crawl

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to …

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Quality, Plus Visibility

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. It is not known how many users out there use the Google Toolbar, but the …

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SEO headings best practice

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

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Link to Influencers Within Your Content

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

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