Industry Content Analysis

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher …

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Socialize on Twitter as much as you can

Your Title Tags are far-and-away the most important places to put your keywords. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Build links as if Google didn’t even exist – links that will bring you customers in addition to …

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The power of inbound links.

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Sometimes we just get into the loop and don’t really realize what and …

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Be very sure of what you are writing

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants …

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We know that change is constant in Google Land

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t …

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Content Resources

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. If you're a relatively new blog & would be willing to write a blog post for the …

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SEO changes quickly

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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Backlinks just to your homepage

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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How To Find Traffic A Website Has

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

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Links are glue for your web prescence

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

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Customized for Long-Term SEO Health

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Search engines are more likely to give your website a good …

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How Google's Semantic Search Will Change SEO

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it …

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Is the content of each page relevant to that SEO term?

Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been …

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Start with seed keywords

Stick to these good practices and you’ll be on your way to free traffic. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Content (marketing copy, etc) may …

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What Is a Keyword, and Why are Keywords Important?

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page If you produce great content, but no one’s there to see it, does it acquire links? Google’s featured snippets, also known as “position zero” on the SERP, can be a …

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How long does SEO take?

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It …

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If the clicks keep rolling in, you don't ask questions

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Does having keywords in your domain URL benefit your search ranking …

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Mobile Search Continues to Rise

The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. Think of outreach as a brand awareness campaign for your most authoritative audience. Google only show sitelinks for results when they think they’ll …

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Take-in Originality

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close …

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The more engaging your article, the better

Knowledge graphs, though complex, help to raise your content and website visibility. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to …

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Spiders and bots, oh my!

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. Paid links are like paying someone to …

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A Few Reasons Why These Algorithms Sometimes Fail

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you …

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Fulfill your title’s promise

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Create a site map that tells …

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Go great or go home

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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Be prepared to work really hard for high quality backlinks

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Discover your LSI keywords and make sure you use these …

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Penalties seem to occur on sites that have no redeeming value

It helps the search engines quickly determine what the page is about. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to …

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The best practices in SEO change very little from year to year

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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Think about your pillar content

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) While you should not hide your heading tag in an image …

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Always endeavour to gain the trust of Google

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the …

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The clean URL mission

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

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Building a strong online presence isn’t easy

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience …

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Create an Expert Roundup Post

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. When a visitor looks at your site, it’s all pretty colours and clickable things. When …

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Focus on turning opportunities into paying customers

Make sure that you label all of your images with descriptive alt attributes. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Longer search phrases are the natural progression of the Internet …

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Measure and Improve

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post …

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SEO demands content. Content marketing is content.

If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. It is important to use links and get the reader to better understand the matter by linking relevant data to your content. However, some SEO experts feel proud …

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The most important part of SEO is creating quality content

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. A 302 redirect, or …

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A backlink is a citation

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the …

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Have a real content / social media marketing strategy

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” High-quality content means faultless spelling. It’s true that people often misspell words they type into …

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