Is this the end of social media as we know it?

You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you …

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Quick tips regarding link exchanges

Whether or not, you are familiar with the evergreen content; Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Never participate on any kind of link exchange with other sites which may lead to a ban from search …

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Meaty meta descriptions may affect your RSS feeds tactics

WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If …

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Is this the end of content as we know it?

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

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How to survive your first encounter with long tail search

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for …

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Reasons why you cannot learn link bait well

However, sometimes it isn’t so obvious to assess whether you have thin content unless you take a detailed look at the purpose of your content and how is it being understood by your visitors. Google regularly makes new updates to their ranking algorithm, and the changes made by Panda …

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Its all about html

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link …

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Learning about anchor text is not difficult if you have a good teacher

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

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Understanding citations

Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore …

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This year will be the year of citations

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search …

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Advantages of meta tags and how you can take advantage of this

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to …

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Create a URL structure that follows your navigation hierarchy

We’d recommend you start by improving five key website components: Moving on from generic keywords, you can decide to add more information into the keyword. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on …

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It’s a win-win strategy with an emphasis on long tail search

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings …

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Make keyword stuffing your centre of attention

The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). The SERPs will most likely choose to display your …

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Create relevant profiles on authorative sites

Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time …

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Adopt a customer centric view of search queries

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a …

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Repurpose old keywords

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Take care when dealing with scraping

Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management …

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Invest in page rank

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Merry-go-rounds

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to …

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High ROI

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. The number and quality of links to your website are quite important to Google and other search engines for your …

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Why Relevancy Matters in Building Real Links

Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search—the results that are algorithmically generated rather than paid for—remains largely untapped. Search engines like Google can tell the difference between …

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Take related keywords into account for rankings for head terms

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. The real goal of SEO is to create authority; and the faster you accomplish …

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Are Your Hyperlinks Spiderable?

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links 301 links are permanent and tell Google that page B has …

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Use basic math to narrow down your search results

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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Set a bare minimum expectation for backlink partners

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Google’s robots, or “spiders,” crawl the Internet by “clicking …

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Word count is a complicated SEO metric

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using …

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Link Out To Diverse Sources

Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. If you don't have a good handle on who …

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Mention keywords where they matter most

Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Webpages on HTTPS had positive correlation with higher rankings. Google, now more than ever, don't …

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A Link Reclamation technique

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. The Internet is a complex place that houses billions of …

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A really cool way of writing description tags

Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …

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Accessibility/spiderability

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many …

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Advanced detection of Google duplicate content

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept …

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Advanced link building tips

Users searching for your site on Google might not necessarily want to land on your homepage. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image …

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Always ensure any anchor text looks and is natural

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Generally speaking where a user is asking a question …

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Analyze The Keywords Your Competitors Use

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. You need to come up with blog …

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Any SEO power you gain from links will be centralized

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If …

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Are you using Shared web hosting?

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

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Avoid forum spam and forum signature spam

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results …

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Backlinks Should Come From a Relevant Source

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link …

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Backlinks just to your homepage

Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for all type of keywords. It’s depend on the type of keyword, type of services you offer and the competition of particular keyword. Spamming comment sections and other …

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Be Active On Quora To Improve Ranking

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. SEO is connected to strong sales funnels and often shows a high return on investment …

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Brainstorming and Keyword Generating

If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Google …

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Canvas your competitors

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike …

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