Check the content of the target page

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. There are thousands of people out …

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Check the content of the target page

For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the business, industry dynamics and budgetary considerations. Currently more than half of searches account …

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Check what’s happening in your streams

The sheer apparent complexity of SEO is enough to turn some people away entirely. Bad content truly can do long-lasting damage to your website, brand and business. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy …

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Check your website’s main pages for outdated information

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Checking for Links for SEO

You should monitor each backlink you create or earn and verify if it carries any SEO value. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment …

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Closed groups and group invites

Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. Never have hyperlinks like "click here", hyperlinks should always …

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Come up with more niche or specific headlines

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. If …

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Compare duplicate content to being on a crossroad

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a …

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Conduct keyword research for local terms

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

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Consider your URL structure

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. You should use the ‘nofollow’ rule …

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Content is king or customer is king?

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what …

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Conversions are Truly the Only Thing that Matters

How do you educate people so they do value it? Ensure that your site loads quickly, not just where you're located, but from around the world. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get …

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Create Search Engine & User-Friendly Pages

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. The anchor text you use for a link should provide at least a basic idea of what the page linked to …

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Create Visual Content (Especially “Embeddable Images”)

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Smart content is about …

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Creating a Website on Your Domain

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …

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Deliver sustainable traffic to your website

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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Determine the Intent of Each Keyword

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. If the …

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Develop a comprehensive internal linking structure

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. One thing you want …

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Do Your Research

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings …

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Do not use misleading event markup

On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. When you maintain a blog or a regularly updated …

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Do you have lots of External Media

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. User signals are behavioral patterns of …

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Dominate your own little niche first

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it …

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Don’t Stuff Your Content with Keywords

Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Link building is hard and …

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Don’t be afraid to use long-form content

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these …

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Don’t let flowery language get in the way of a clear message

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Some people …

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Don't make your own URLs compete against each another

The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. When it comes to improving the …

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Don't make your own URLs compete against each another

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Don't over-do a particular element

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Being an authority in your niche is all about …

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Don't over-do a particular element

People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user …

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Everybody wants to push their brand name

The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. The real goal of SEO is to create authority …

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Experience-based competitive audits

The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. The reason that most …

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Finding Pages to Push Internal Links From

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe …

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Forget about old-fashioned link building

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Content marketing is about creating …

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Free SEO and paid SEM complement each other brilliantly

Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Create a list of your closest …

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Getting Started with SEO Keyword Research

Another tip is to make sure you do your research and examine which terms to target before you set out. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a …

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Getting Started with SEO Keyword Research

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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