Forget about old-fashioned link building

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Content marketing is about creating …

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Free SEO and paid SEM complement each other brilliantly

Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Create a list of your closest …

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Getting Started with SEO Keyword Research

Another tip is to make sure you do your research and examine which terms to target before you set out. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a …

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Getting Started with SEO Keyword Research

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Getting websites on search engines

The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. For the SEO pros who want …

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Google has a secret method of ranking websites

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

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Google heavily favors mobile-friendly websites

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Though …

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Google loves fast sites, and so do your customers

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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Google owns roughly 70% of the search engine market share

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Although SEO is not a cure-all …

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Google recommends customer focused content

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at …

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Grant crawlers permission to index the content on pages

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. The basic premise is that a page will show up in search engine results because the website had …

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Have a Fast Load Time

Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking …

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Header tags have been a hugely important part of SEO

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes …

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Help with geolocation and international SEO

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Competitor analysis is a lot easier when you have the right tools. Link building is often referred to as an …

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How SEO and Content Marketing Come Together

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages …

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How To Start A Local Lead Generation Business

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the …

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How do You Know Your Website Has Been Attacked?

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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How do you know what matters and what doesn't?

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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How to Choose the Right Keywords for SEO

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Internal links are links within your blog posts that lead to other pages within …

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How to Protect Your Content

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Link building …

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Identify potential backlink opportunities

We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the …

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If you don’t know, ask someone or search online

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Link to page relevance is if the link is relevant on the page; that is to say …

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In general, nofollow links do not stand on their own

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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Is your content visible in search results?

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. You hear a lot of hot air about content, why it’s important, why brands …

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It’s time to revolutionize our approach to anchor text

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. You probably know the following situation: you search something on Google and there seems to be a good website on the …

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Just because you can't find all your links doesn't mean they don't exist

Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Content (marketing copy, etc) may …

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Keep your link building strategy diversified

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Ensure that your site loads quickly, not just where you're located, but from around the world. Search engines typically assume that the more popular a site, page …

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Keywords in Special Places

If you are doing guest posts, always change your author bio and use different pen names. Every site has a sphere of relevance. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche …

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Keywords in URLs and File Names

I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? Google can’t infer or “make sense of pictures …

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Links are a quality-over-quantity thing

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link …

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Links are similar to glue

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO …

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Links that are created automatically in bulk are bad

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results …

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Look at the extent of traffic loss

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …

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Make Mobile SEO A Priority

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Your target keywords should be in the …

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Make certain that Googlebot can index your pages correctly

In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and …

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Make keywords more natural

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on …

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Make sure your titles are concise and compelling

The power of SEO is the varying tactics or methods one can implement to create results. When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. Measuring the results of SEO changes can be challenging, partly …

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Minify CSS and JS

Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to …

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Mobile and SEO

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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More content equals better rankings and more links

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a …

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Move From m. to Responsive Design

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Search drives an incredible amount of both online and offline economic activity. When website copy contains a wider variety of terms and keywords …

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Not enough data to tell

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed …

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Offer city-, service-, or product-specific specials

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Search engines constantly tweak their algorithms to try …

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On its own, content does nothing for your business

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Optimize page titles

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information …

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Other tips and tricks that can help encourage clickthrough

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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