Pick a niche-targeted username

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and …

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Pick a niche-targeted username

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early …

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Picking Geo Modifiers

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. There are two types of backlinks. Firstly, a backlink could be …

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Planning the Takeover

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. The authority of the domain is important and it needs to be addressed in any walkthrough of …

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Powerful Title — But Avoid Clickbait

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Use …

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Praise and Link

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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Predictive Search Is Popular With Mobile Searchers

It often helps to increase the length of the content of your web pages. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Google has access …

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Preview Your Site on Mobile Devices

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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Quality content takes time and money

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s …

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Real Websites take time to index

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Replicate the same process with other websites

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Review page content

Know where and how to use keywords in your content for maximum searchability. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. When you use underscores to separate words in a URL name, Google will read …

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SEO Makes Dollars & Sense

Not all links are created equal. Some sites provide better SEO juice than others. The notion of UX (user experience) has evolved to become the guiding framework for search engines. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads …

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SEO demands content. Content marketing is content.

Post regularly and build the trust of your users with content marketing. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. The …

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SEO for websites can be very complicated

One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the …

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SEO is all about marketing

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Ensure the number of new site visitors arriving …

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SEO is one of the last expenses companies cut

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve …

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SEO stands for Search Engine Optimization

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are …

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SEOs don't know if unnatural links work or not

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. A good place to look for keywords is your internal site search. Offering visitors …

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Satisfy a compelling customer need

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Including your target keyword within your page title positively correlated with higher search rankings. There …

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Schema mark-up is a requirement for your content

Think of SEO as one small part of a much more cohesive marketing strategy. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Similar to duplicate content, scraped content are parts of your articles that …

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Search for your niche keywords on Bing

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Search for your niche keywords on Yandex

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

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See how your site looks to Google

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as …

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Send Follow Up Email for Google reconsideration

If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO …

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Site Architecture for Newbies

On-site optimization is all about publishing awesome stuff in the first place. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Create infographics around your industry, at least once every two weeks or even one per …

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So what is Google authorship?

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Build a list of other niche …

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Sprinkle LSI Keywords

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Local SEO is the process of optimising your online content and presence to make it easier for …

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Submit your website to authority sites in your category

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. In SEO, having a decent ‘fresh’ rating doesn’t mean you’ve got a cool new pair of sneakers you want to show off. It’s …

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Technical aspects of redirecting pages

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Depending on what visitors are searching, you will get the ranking sticking …

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The Major Elements of Planning

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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The anchor text is about getting clicks

Ensure the number of visits and new visitors from within your target market is increasing. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Content marketing can be very effective in increasing traffic, generating …

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The fate of an SEO campaign is sealed by the keywords it selects

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. The fundamental principle for structuring URLs is …

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The goal for your pages

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. The benefits of local SEO are endless. Businesses that learn how to build a local …

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The more engaging your content, the better

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. The easiest way to get editorial links is to create outstanding content that people will want to share with …

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The person with the best content will win

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Natural, relevant links to your site from …

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Think hard about sharing

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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Understanding the long tail of search

Google is pretty good at understanding the general context of a site’s content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will …

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Understanding the rationale behind XML sitemaps

Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive …

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Universal Search/Blended Search

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword …

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Use Engaging Language for Effective SEO

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. How can you test your hypothesis? How can you get enough data to validate or invalidate your …

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Use Google Adwords & PPC Ad Campaigns

Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a …

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Use Link Baiting To Get More Clicks

Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times …

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Use Meta Keywords To Rank Well On All Search Engines

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Research proves the importance of gaining a presence on the first three pages returned …

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Use Outbound Links

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely …

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Use SEO-Friendly URLS

Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you …

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