Use Schema markup of your location data

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Use heading tags to break up large passages of text

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Social media platforms have …

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Use social sharing buttons as a matter of course

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing …

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We're searching in different ways

Great content must start with specific intent (particularly, a very interesting topic). A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. Researching, tracking, and competitive reviews all of these are part of …

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What Keywords Are Not

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin …

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What are 3 things you can do for your SEO now?

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page …

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What are Keywords Anyway?

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Backlinks from relevant sites in your …

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What to Do?

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Blogging is one of the simplest and most cost-effective ways to improve search …

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Which SEO activities have previously been attempted?

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

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Write Powerful & Captivating Headlines

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Make it easy for users to …

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You have everything you need for SEO success. Now get to work!

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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You may be better off to start from scratch

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Producing content that ranks well is clearly an important part …

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You may think you know what your audience wants to read

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

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Your blog posts won't start ranking immediately

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. Timely topics are …

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implementing Schema is a vital step in the online marketing process

We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. Do …

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Look at the extent of the traffic loss

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. Backlinks drive …

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SEO is not about stuffing a paragraph full of links and keywords

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you …

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Content Links Are King — Good Writers Are Sorcerers

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Direct the users to other interesting assets

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads …

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Each page should have its own title tag

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Links within long-form, evergreen …

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How do You Know Your Website Has Been Attacked?

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about …

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SEO on-page best practice

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Before writing a blog, it’s …

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Create better landing pages

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Link Exchange is another …

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Expand as necessary.

There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. You need to begin the title of your home …

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Identify and Track Your Best Prospects

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Pay-for-placement in the search engines is a terrible idea

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Which of your articles are most informative and valuable?

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate …

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Add your target keyword to your title page

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. The modern SEO seems to be focusing more on user experience. If you’re new to the SEO game it's easy …

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How to find out the loading speed of your site

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of …

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SEO is not actually changing the search engines

Your content will only help the site to rank higher if it is comprehensive and engaging. The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant results. You should see improvements in …

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Use topic clusters for optimal SEO

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Make sure that your code is valid, in some instances bad code can lead to search engines …

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Set-up Search Console (Webmaster Tools) Account

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. When people search …

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Understand the increasing real-time aspect of SEO

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your …

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Conduct keyword research for local terms

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or …

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What Are Keywords, and Why Do They Matter?

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. SEO simply stands for Search Engine Optimisation. This is where …

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