Set-up Search Console (Webmaster Tools) Account

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. When people search …

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Understand the increasing real-time aspect of SEO

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your …

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Conduct keyword research for local terms

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or …

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What Are Keywords, and Why Do They Matter?

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. SEO simply stands for Search Engine Optimisation. This is where …

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What are Google's rules when it comes to link building?

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Directory Submission is important to Search Engine …

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Use, but don’t overuse your popular phrases

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but …

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Want to see LSI in action?

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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What exactly are Search Engines?

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google recognizes that a site might have two versions on the same page (web version …

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When you need lots of traffic in a short period of time

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Remember, Google doesn’t like content written for SEO purposes. A good link profile is …

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Emphasizing fast results is what Google is all about

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the …

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See which keywords send traffic to your site

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Businesses …

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Duplicate content

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines …

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Provide explosive growth for your clients and you

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given …

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Don't go overboard at the risk of being badly penalized

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it …

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Don’t make your focus keywords too long

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. You have to keep in mind that in order to …

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Links are about much more than Search Engine Optimisation

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable …

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Takeaway tips

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Wait. Is it really that simple?

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. When it comes to out-competing competitor pages, you are …

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Web page optimization

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue …

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Contribute to the conversation

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. While SEOs aren’t generally user experience …

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Headings and SEO

With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. You never want to leave anyone (especially search bots) guessing what your content is about …

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How Search Engines Evaluate Authority

While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Do you …

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Is the content of each page relevant to that SEO term?

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. With content being king, SEO may as well be queen. They both play an integral …

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Share other’s content and drive traffic to your website

Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of …

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Blog posts shouldn't only contain text

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. If you’re new …

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Ensure that Googlebot can index your pages correctly

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. The search engines are able to analyze the reading …

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Review your goal keywords

What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. Clearly, keywords are important …

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Finding Expired Domains For Pay Per Lead Marketing

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. As a …

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Offsite SEO Strategies

While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking …

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Submit a XML Sitemap To Speed Up Indexing

Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to …

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How to Never Run Out of Content Ideas Again

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Use Google Adwords & PPC Ad Campaigns

One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. There’s been some debate in the SEO community about whether or not “social signals” can affect your search …

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Your primary focus should be what matters to your audience

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …

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Define your goal

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics …

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Bridge the gap between your content and your audience

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. The journey to better ranking must always start with understanding about your current standing on search engines. Link building is always a hot topic within the …

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Caution! Links don’t count in some cases

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. SEO can be a fuzzy concept that feels like more …

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Every web page is an opportunity to capture a customer.

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Technical SEO can seem daunting. However, understanding the principles is important. There may …

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How to Find Acquisition Targets

Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Find out which keywords and phrases people frequently search for as well as what is trending. A …

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Find topics to include in your content strategy

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality …

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Keep your title tag under 55 characters

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. At some stage you are going to have a large list of potential keywords. We need to …

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Probably the most important thing is ...

The main text content on the page must be unique to avoid Google’s page quality algorithms. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. SEO does take time, money and effort. The fears that …

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The more engaging your content, the better

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. User experience is critical to SEO, so it may be …

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Website Traffic

Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. If you want to get high rankings, include …

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