Don't waste your time on untargeted traffic

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Heading tags are tags that are used for the creations of headings. The most important …

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The first choice should be reporting

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better …

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Use Google to search within a site

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually …

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Keywords are no longer necessary for high rankings

Develop SEO-enabled content from creation that is ready to deliver across all devices. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. SERPs (search …

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The reality is that blogging is a medium

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Basic SEO …

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What is that page’s PA (page authority)?

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Another quick, and valuable SEO tactic – see what …

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Don’t be afraid to use long-form content

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. The barriers to SEO are significant for small businesses. With …

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How do you present SEO services?

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Link building has been dead for years, for …

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Understanding the rationale behind SEO

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Cloaking refers to an attempt to boost search result rankings by serving different content to …

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Google Doesn’t Publish PageRank, So What can We Do?

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. It may …

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User-friendly Content — Because it Matters

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Empty content pages which exist simply to link to other pages

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Think of your brand as a publisher …

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Multiply your keyword ideas

Finding authoritative sites that’ll link back to your pages can be difficult. Links at the top of a page carry more weight than those further down. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide …

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Are you fully aware of all of your website’s issues?

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Link Exchange …

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H1 Tag Issues

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. The website with the most links, as …

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The most important part of SEO is creating quality content

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Panda has ensured that …

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How Website Speed Affects Rankings

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many …

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Promote your content via social media (and beyond

One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Search engines typically prioritize site titles, page titles, blog post titles, and …

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An interesting and useful copy is no longer enough

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start …

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Can you optimize your website for Google RankBrain?

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to …

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Incorrect Language Declaration

If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website …

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It can be a great strategy to focus on long tail keywords

Adjusting your keyword distribution gives you power to change your campaign over time. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Then you need think about search intent or context behind a particular phrase that …

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Keywords vs. Topics vs. Relationships

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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Build a mobile-friendly site

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional …

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Build local relationships with site owners

If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. Stick to …

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SEO off-page best practice

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Some of the first things you probably think of …

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Creativity takes courage

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Make …

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Duplicate content, Duplicate content

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What …

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Socialize on Twitter as much as you can

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try …

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301-redirects are becoming all the rage

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically …

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How To Find Hundreds Of Awesome Keywords

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

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SEO XML sitemap best practice

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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There's more to online marketing than just SEO and content

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

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Write a great title for SEO friendly posts

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Keyword-based titles help establish page theme and direction for your keywords. As we know that …

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Your Competition Is Actively Doing SEO, Too

Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. Limit …

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If you're only building links for SEO then you're doing it wrong

Stop marketing to audiences and instead market to customers at scale. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Editorial links can be some of the most powerful for SEO because they come from …

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How to Search Engine Optimize Your Blog Content

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). In addition to the actual …

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Links are glue for your site

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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Integrate your Most Popular Phrases into All Page Titles

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. If you want to use your SEO campaign to truly and accurately speak to your audience and …

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