Keyword research has several advantages

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Make sure content is …

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So, how to start?

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. Whenever doing a website redesign, I think it’s so important to reassess the …

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Establish intuitive information architecture

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. While analysing the site for more signs of …

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Don't bury information in your copy

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Search Engine has become …

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Rankings, On-page and Off Page SEO

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Link building is …

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Readability and long keyphrases

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Mobile traffic is important …

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SEO thats shines above the rest

Identify the keywords related to your niche and select the competitive ones you want to rank for. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Over the past few years …

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You don't need special search engine pages

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation …

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Don't over-do a particular element

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Your website should be designed …

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How often the content changes

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Search engines no longer require you to spell things in order to rank, so your focus should be …

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Keyword research helps you get into your customers’ heads

By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …

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Link all your content to your social media pages

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Once you’ve identified opportunities you’ll want to decide on …

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Is a Link Exchange the way to go?

What would you type into a search engine to find your business website or page? Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Want to drive more …

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SEO + design = greatness

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

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Google’s algorithms react much faster to your changes now

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are …

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Move as much programming code as possible to external files

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO …

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Why Speed is given prominence?

The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100 …

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Be adaptable and recognise that times change and SEO trends evolve

Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your …

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Tapping into the Secrets of Internal Link Building

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? Start as you mean to go on: titles are the best places …

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What search terms are your customers using?

The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. If you have plans to be in business for more than five years, you need to …

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Aligning Questions to Keywords

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

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Gathering your social profile linking domains

In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first …

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Adapting for the long tail of search

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low …

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Reap the rewards in the form of traffic and leads long-term

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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So what is Google authorship?

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Create a list of articles with links that are similar or closely related to your content …

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Getting Started with the SEO Competitive Analysis

Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike …

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Link to Influencers Within Your Content

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that …

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What does that entail? Link diversity!

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to …

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Anatomy of a Keyword

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. A Meta Description tag should be a well written …

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Attract links, stop chasing links

Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Content is king …

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Claim and finetune your Google My Business listing

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it …

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Is the featured snippet bubble bursting?

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used …

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Be Active on Pinterest

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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Make sure your website is indexed in Yahoo

Remember, Google doesn’t like content written for SEO purposes. Producing content for search engines is also content marketing, list building, and relationship marketing. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and …

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What is real SEO?

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor …

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Not all Yahoo searches lead to sales

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Block segment analysis dictates the …

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Understanding the rationale behind sitelinks

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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Utilizing Tiered Link Building Strategies

Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Blogging is about quality content. Well-written, interesting will find an audience regardless of how …

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Content is vital for SEO

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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