Are search volumes affected by gateway sites

Knowledge graphs, though complex, help to raise your content and website visibility. The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. You need to come up with blog post ideas …

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Search engine health checks should look at citations

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. When you …

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Search engine health checks should look at link building

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. If these things happen to you, it’s unfortunate, but …

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High advertisement ratio can be mitigated by using LSI

The higher a website appears on search engine results pages, the more users will visit the site. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content …

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Myths and misconceptions about stickiness

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a …

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Create relevant profiles on authorative sites

Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time …

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Use basic math to narrow down your search results

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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A really cool way of writing description tags

Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …

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Brainstorming and Keyword Generating

If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Google …

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Canvas your competitors

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike …

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Check your website’s main pages for outdated information

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Compare duplicate content to being on a crossroad

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a …

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Develop a comprehensive internal linking structure

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. One thing you want …

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Don’t let flowery language get in the way of a clear message

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Some people …

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Don't make your own URLs compete against each another

The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. When it comes to improving the …

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Don't over-do a particular element

People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user …

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Google recommends customer focused content

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at …

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How SEO and Content Marketing Come Together

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages …

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Keywords in Special Places

If you are doing guest posts, always change your author bio and use different pen names. Every site has a sphere of relevance. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche …

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Links that are created automatically in bulk are bad

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results …

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Pick a niche-targeted username

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early …

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Praise and Link

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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Submit your website to authority sites in your category

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. In SEO, having a decent ‘fresh’ rating doesn’t mean you’ve got a cool new pair of sneakers you want to show off. It’s …

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Use Outbound Links

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely …

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Which of your articles are most informative and valuable?

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate …

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What are Google's rules when it comes to link building?

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Directory Submission is important to Search Engine …

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Don’t make your focus keywords too long

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. You have to keep in mind that in order to …

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How Search Engines Evaluate Authority

While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Do you …

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Use Google to search within a site

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually …

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Creativity takes courage

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Make …

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Don't bury information in your copy

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Search Engine has become …

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Readability and long keyphrases

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Mobile traffic is important …

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Link all your content to your social media pages

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Once you’ve identified opportunities you’ll want to decide on …

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Make sure your website is indexed in Yahoo

Remember, Google doesn’t like content written for SEO purposes. Producing content for search engines is also content marketing, list building, and relationship marketing. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and …

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Takeaway tips

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Internal page linking is …

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Avoid directories that link to all kinds of websites

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. The Internet is made up of trillions of pages …

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Find the right Chinese keywords

Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. The best way to create content that converts is …

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Link to Influencers Within Your Content

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

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