Understanding SEO campaigns

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. You just show up when they are looking for businesses like yours. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is …

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Questions to ask about page impressions

Within a few minutes, others add additional tweets with more information. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). If you need search …

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The worst advice I've heard about bread crumbs

If you want to build backlinks to your website, you have to do it with caution and knowledge. So what does this mean for your business? Not all duplicate content is a bad thing. Write about all those topics that are important to your audience. Use the words you came …

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Things to avoid when dealing with splogs

Trends come and go, but money makes traffic happen the fastest. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to …

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Is this the end of social media as we know it?

You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you …

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Advantages of meta tags and how you can take advantage of this

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to …

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Mention keywords where they matter most

Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Webpages on HTTPS had positive correlation with higher rankings. Google, now more than ever, don't …

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A Link Reclamation technique

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. The Internet is a complex place that houses billions of …

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Check the content of the target page

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. There are thousands of people out …

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Determine the Intent of Each Keyword

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. If the …

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Dominate your own little niche first

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it …

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Experience-based competitive audits

The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. The reason that most …

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Google heavily favors mobile-friendly websites

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Though …

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Keep your link building strategy diversified

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Ensure that your site loads quickly, not just where you're located, but from around the world. Search engines typically assume that the more popular a site, page …

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Look at the extent of traffic loss

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …

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Move From m. to Responsive Design

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Search drives an incredible amount of both online and offline economic activity. When website copy contains a wider variety of terms and keywords …

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Pick a niche-targeted username

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today …

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Powerful Title — But Avoid Clickbait

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Use …

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Quality content takes time and money

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s …

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SEO stands for Search Engine Optimization

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are …

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Satisfy a compelling customer need

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Including your target keyword within your page title positively correlated with higher search rankings. There …

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The Major Elements of Planning

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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You have everything you need for SEO success. Now get to work!

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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Use topic clusters for optimal SEO

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Make sure that your code is valid, in some instances bad code can lead to search engines …

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Wait. Is it really that simple?

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. When it comes to out-competing competitor pages, you are …

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Keywords are no longer necessary for high rankings

Develop SEO-enabled content from creation that is ready to deliver across all devices. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. SERPs (search …

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How do you present SEO services?

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Link building has been dead for years, for …

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You don't need special search engine pages

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation …

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Why Speed is given prominence?

The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100 …

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Tapping into the Secrets of Internal Link Building

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? Start as you mean to go on: titles are the best places …

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Is the featured snippet bubble bursting?

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used …

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What is real SEO?

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor …

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Structure your content to meet your SEO needs

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Website search engine optimisation is a specialist's domain. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are …

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Linking is hard to get right

Search engines have a limited ability to recognize images, animation, video and audio. Make the content flow easily to keep people intrigued and reading. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will …

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Why do Quality Backlinks matter?

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Google Analytics will be …

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Accessibility/spiderability

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do …

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Some keywords don’t deserve their own page

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. You will never get enough traffic on your website. That’s the human nature. We always strive for more. Fast web pages are good for your website visitors. They are …

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Track the Results and Scale It

SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in …

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The power of inbound links.

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Sometimes we just get into the loop and don’t really realize what and …

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How To Find Traffic A Website Has

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

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Links are glue for your web prescence

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

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Mobile Search Continues to Rise

The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. Think of outreach as a brand awareness campaign for your most authoritative audience. Google only show sitelinks for results when they think they’ll …

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