The truth about organic links

SEO is the tool to drive people to your website. Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. Already, more than half of Google searches come from mobile devices including smartphones …

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Create an Engaging Web Presence by the use of analytics

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. LSI keywords are synonyms that Google uses to determine a …

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Measure and Improve by paying attention to citations

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Browse through your website and remember to note web pages that have restricted access. both execute the same functions and possess the same skills. Machine learning is a part Google …

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Garner high-quality backlinks

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Sitelinks are additional links which appear beneath the main URL for a brand …

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Quick tips regarding link exchanges

Whether or not, you are familiar with the evergreen content; Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Never participate on any kind of link exchange with other sites which may lead to a ban from search …

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Take care when dealing with scraping

Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management …

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Are you using Shared web hosting?

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

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Come up with more niche or specific headlines

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. If …

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Getting Started with SEO Keyword Research

Another tip is to make sure you do your research and examine which terms to target before you set out. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a …

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Getting Started with SEO Keyword Research

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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How to Protect Your Content

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Link building …

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Is your content visible in search results?

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. You hear a lot of hot air about content, why it’s important, why brands …

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Links are a quality-over-quantity thing

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link …

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Picking Geo Modifiers

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. There are two types of backlinks. Firstly, a backlink could be …

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Use social sharing buttons as a matter of course

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing …

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Write Powerful & Captivating Headlines

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Make it easy for users to …

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Content Links Are King — Good Writers Are Sorcerers

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Create better landing pages

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Link Exchange is another …

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What exactly are Search Engines?

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google recognizes that a site might have two versions on the same page (web version …

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Provide explosive growth for your clients and you

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given …

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Links are about much more than Search Engine Optimisation

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable …

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Offsite SEO Strategies

While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking …

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How to Never Run Out of Content Ideas Again

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Find topics to include in your content strategy

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality …

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Keep your title tag under 55 characters

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. At some stage you are going to have a large list of potential keywords. We need to …

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Keyword research has several advantages

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Make sure content is …

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Be adaptable and recognise that times change and SEO trends evolve

Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your …

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Making Websites More Visible

Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Great …

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Create helpful and shareable content

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Keywords are less often used nowadays as the first signal …

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Establishing links is hard work

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these …

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How do you rent your website out to local businesses?

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Internal …

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Spread the love

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Most search engines like links of either type, although more specifically the one …

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The most time consuming aspect is link building

Add internal links to the taxonomies the post belongs to The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Organic search is a …

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You Can't Have Search Without Social

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with …

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Keep your Anchor texts natural

Make it easier for search engines to index your website. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become …

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Be very sure of what you are writing

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants …

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