Keep an eye on cloaking

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. As far as promotional tactics …

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Take related keywords into account for rankings for head terms

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. The real goal of SEO is to create authority; and the faster you accomplish …

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Advanced link building tips

Users searching for your site on Google might not necessarily want to land on your homepage. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image …

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Check what’s happening in your streams

The sheer apparent complexity of SEO is enough to turn some people away entirely. Bad content truly can do long-lasting damage to your website, brand and business. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy …

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Don’t Stuff Your Content with Keywords

Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Link building is hard and …

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Don’t be afraid to use long-form content

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these …

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Don't make your own URLs compete against each another

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Free SEO and paid SEM complement each other brilliantly

Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Create a list of your closest …

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Identify potential backlink opportunities

We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the …

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Make sure your titles are concise and compelling

The power of SEO is the varying tactics or methods one can implement to create results. When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. Measuring the results of SEO changes can be challenging, partly …

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SEO demands content. Content marketing is content.

Post regularly and build the trust of your users with content marketing. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. The …

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SEOs don't know if unnatural links work or not

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. A good place to look for keywords is your internal site search. Offering visitors …

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Send Follow Up Email for Google reconsideration

If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO …

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Use Google Adwords & PPC Ad Campaigns

Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a …

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What to Do?

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Blogging is one of the simplest and most cost-effective ways to improve search …

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implementing Schema is a vital step in the online marketing process

We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. Do …

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Look at the extent of the traffic loss

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. Backlinks drive …

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Direct the users to other interesting assets

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads …

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Don't go overboard at the risk of being badly penalized

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it …

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The more engaging your content, the better

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. User experience is critical to SEO, so it may be …

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Incorrect Language Declaration

If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website …

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Socialize on Twitter as much as you can

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try …

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Aligning Questions to Keywords

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

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Content is vital for SEO

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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Why Guest Posting Is Different from Article Marketing

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However …

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Consumers trust authority

In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either. Use answer boxes targets providing the best and most helpful details to visitors. This type of …

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SEO for lead generation: Pros and cons

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Search engines place a lot of weight on the content of each web page. After all …

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Help searchers find information on your site more easily

One of the most time-consuming parts about link-building is actually finding places that will give you links. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Make sure the article is easy to …

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How Google's +1 Button Affects SEO

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account …

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How can cross linking help your website visitors?

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. DA/PA and …

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Quality, Plus Visibility

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. It is not known how many users out there use the Google Toolbar, but the …

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SEO changes quickly

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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Is the content of each page relevant to that SEO term?

Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been …

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Create an Expert Roundup Post

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. When a visitor looks at your site, it’s all pretty colours and clickable things. When …

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