Here's what industry insiders think about link exchanges

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Not all links …

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Are search volumes affected by quality

The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. .The concept of …

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The reason everyone loves javascript

When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. SEO, once a highly specialized task relegated to the back …

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Keyword groups are ready already

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

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Make canonical URLs a priority

. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. Google wants to …

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How to survive your first encounter with long tail search

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for …

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Adopt a customer centric view of search queries

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a …

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Merry-go-rounds

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to …

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Avoid forum spam and forum signature spam

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results …

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Backlinks just to your homepage

Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for all type of keywords. It’s depend on the type of keyword, type of services you offer and the competition of particular keyword. Spamming comment sections and other …

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Checking for Links for SEO

You should monitor each backlink you create or earn and verify if it carries any SEO value. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment …

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Creating a Website on Your Domain

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …

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Do you have lots of External Media

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. User signals are behavioral patterns of …

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Finding Pages to Push Internal Links From

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe …

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Google owns roughly 70% of the search engine market share

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Although SEO is not a cure-all …

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Have a Fast Load Time

Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking …

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Header tags have been a hugely important part of SEO

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes …

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How do You Know Your Website Has Been Attacked?

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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If you don’t know, ask someone or search online

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Link to page relevance is if the link is relevant on the page; that is to say …

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Mobile and SEO

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Planning the Takeover

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. The authority of the domain is important and it needs to be addressed in any walkthrough of …

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Replicate the same process with other websites

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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SEO for websites can be very complicated

One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the …

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Site Architecture for Newbies

On-site optimization is all about publishing awesome stuff in the first place. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Create infographics around your industry, at least once every two weeks or even one per …

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So what is Google authorship?

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Build a list of other niche …

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Think hard about sharing

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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What Keywords Are Not

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin …

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What are Keywords Anyway?

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Backlinks from relevant sites in your …

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How do You Know Your Website Has Been Attacked?

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about …

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How to find out the loading speed of your site

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of …

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Caution! Links don’t count in some cases

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. SEO can be a fuzzy concept that feels like more …

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Every web page is an opportunity to capture a customer.

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Technical SEO can seem daunting. However, understanding the principles is important. There may …

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Replicate the same process with other websites

It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they …

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Understanding the rationale behind SERPs

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. It's no surprise that the Internet contains massive …

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What is that page’s PA (page authority)?

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Another quick, and valuable SEO tactic – see what …

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Understanding the rationale behind SEO

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Cloaking refers to an attempt to boost search result rankings by serving different content to …

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Multiply your keyword ideas

Finding authoritative sites that’ll link back to your pages can be difficult. Links at the top of a page carry more weight than those further down. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide …

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SEO off-page best practice

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Some of the first things you probably think of …

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There's more to online marketing than just SEO and content

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

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So, how to start?

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. Whenever doing a website redesign, I think it’s so important to reassess the …

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Google’s algorithms react much faster to your changes now

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are …

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Understanding the rationale behind sitelinks

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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