Utilizing Tiered Link Building Strategies

Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Blogging is about quality content. Well-written, interesting will find an audience regardless of how …

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Link-based search marketing does not optimize for search

Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” The first thing that has to be considered, when planning your website content, is target audience …

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Keyword mapping

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …

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Link out only to relevant websites

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you …

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Find Who Your SEO Competitors Are

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 …

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Encourage +1’s

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

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Do Visitor Metrics Play a Role in Search Engine Rankings?

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. Google automatically detects which pages answer the …

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Creativity can take courage

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. When it comes to search engine optimization, creating a mobile site should be at …

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Ensure your images are SEO-optimised

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it …

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How will SEO help my business?

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative …

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Getting clicks on your title is just half of the equation

Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as …

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SEO headings best practice

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

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What Is a Keyword, and Why are Keywords Important?

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page If you produce great content, but no one’s there to see it, does it acquire links? Google’s featured snippets, also known as “position zero” on the SERP, can be a …

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Take-in Originality

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close …

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Go great or go home

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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Be prepared to work really hard for high quality backlinks

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Discover your LSI keywords and make sure you use these …

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Penalties seem to occur on sites that have no redeeming value

It helps the search engines quickly determine what the page is about. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to …

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The best practices in SEO change very little from year to year

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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