Learning about landing pages

SEO only becomes difficult when other people become involved that aren’t SEOs. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Gone are the days of keyword stuffing …

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Useful tips from experts in trust rank

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Most search engines like links of either type, although more specifically the one …

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Expand your user generated content as necessary

If your product pages are SEO optimized, your company and products appear higher in the search results. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. Be aware that any search engine spider contains “time-out” code that prevents it from …

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My thoughts on onsite SEO

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to …

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Learning about anchor text is not difficult if you have a good teacher

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

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It’s a win-win strategy with an emphasis on long tail search

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings …

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Accessibility/spiderability

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many …

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Do not use misleading event markup

On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. When you maintain a blog or a regularly updated …

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Forget about old-fashioned link building

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Content marketing is about creating …

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Pick a niche-targeted username

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and …

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Predictive Search Is Popular With Mobile Searchers

It often helps to increase the length of the content of your web pages. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Google has access …

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Real Websites take time to index

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Search for your niche keywords on Bing

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Use Schema markup of your location data

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Use heading tags to break up large passages of text

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Social media platforms have …

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See which keywords send traffic to your site

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Businesses …

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Takeaway tips

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Contribute to the conversation

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. While SEOs aren’t generally user experience …

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Review your goal keywords

What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. Clearly, keywords are important …

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Promote your content via social media (and beyond

One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Search engines typically prioritize site titles, page titles, blog post titles, and …

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It can be a great strategy to focus on long tail keywords

Adjusting your keyword distribution gives you power to change your campaign over time. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Then you need think about search intent or context behind a particular phrase that …

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301-redirects are becoming all the rage

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically …

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Your Competition Is Actively Doing SEO, Too

Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. Limit …

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Establish intuitive information architecture

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. While analysing the site for more signs of …

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Rankings, On-page and Off Page SEO

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Link building is …

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Move as much programming code as possible to external files

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO …

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What search terms are your customers using?

The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. If you have plans to be in business for more than five years, you need to …

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Adapting for the long tail of search

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low …

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Reap the rewards in the form of traffic and leads long-term

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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Getting Started with the SEO Competitive Analysis

Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike …

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Anatomy of a Keyword

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. A Meta Description tag should be a well written …

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Getting websites listed on search engines

The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO …

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Grant crawlers permission to index the content on pages

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is …

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Here’s the good part. From constraints, creativity flows

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Search engines place a lot of …

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Participate in blog discussions

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search …

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