Meaty meta descriptions may affect your keyword research tactics

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. The person who has the responsibility of managing the homepage’s search performance should also have some level of influence. So what does this mean for your business? The authority of the …

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Carve out time for concentrating on analysis

Every time someone clicks on your ad, you pay the search engine. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. SEO helps …

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More focus is put on white hat SEO

One of the most time-consuming parts about link-building is actually finding places that will give you links. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Longer search …

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This year will be the year of citations

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search …

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Repurpose old keywords

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Invest in page rank

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Why Relevancy Matters in Building Real Links

Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search—the results that are algorithmically generated rather than paid for—remains largely untapped. Search engines like Google can tell the difference between …

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Set a bare minimum expectation for backlink partners

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Google’s robots, or “spiders,” crawl the Internet by “clicking …

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Analyze The Keywords Your Competitors Use

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. You need to come up with blog …

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Consider your URL structure

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. You should use the ‘nofollow’ rule …

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Conversions are Truly the Only Thing that Matters

How do you educate people so they do value it? Ensure that your site loads quickly, not just where you're located, but from around the world. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get …

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Google loves fast sites, and so do your customers

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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How To Start A Local Lead Generation Business

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the …

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Understanding the long tail of search

Google is pretty good at understanding the general context of a site’s content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will …

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Use Meta Keywords To Rank Well On All Search Engines

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Research proves the importance of gaining a presence on the first three pages returned …

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We're searching in different ways

Great content must start with specific intent (particularly, a very interesting topic). A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. Researching, tracking, and competitive reviews all of these are part of …

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SEO is not about stuffing a paragraph full of links and keywords

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you …

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SEO is not actually changing the search engines

Your content will only help the site to rank higher if it is comprehensive and engaging. The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant results. You should see improvements in …

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Understand the increasing real-time aspect of SEO

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your …

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Use, but don’t overuse your popular phrases

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but …

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Ensure that Googlebot can index your pages correctly

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. The search engines are able to analyze the reading …

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Submit a XML Sitemap To Speed Up Indexing

Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to …

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Build a mobile-friendly site

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional …

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How to Search Engine Optimize Your Blog Content

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). In addition to the actual …

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Gathering your social profile linking domains

In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first …

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Not all Yahoo searches lead to sales

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Block segment analysis dictates the …

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Keyword Research for Page Titles

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. The entire mentality of a search engine is to provide the best possible result to the …

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Search engines favor understandable URLs

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Ask other sites who link to your major competitors to link to you as well. You …

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The most obvious SEO choice

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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How do you know what matters and what doesn't?

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your …

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Optimize Your Site With WP SEO Plugin

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put …

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How Google's Semantic Search Will Change SEO

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it …

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