How to diagnose cloaking related issues

Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent …

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Losing Focus on googlebot crawlers

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Failure is fine, but denial is not. Anything you can pay for, everyone else in the world can pay for …

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Understanding citations

Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore …

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Word count is a complicated SEO metric

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using …

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Any SEO power you gain from links will be centralized

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If …

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Conduct keyword research for local terms

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

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Deliver sustainable traffic to your website

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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Minify CSS and JS

Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to …

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On its own, content does nothing for your business

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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The anchor text is about getting clicks

Ensure the number of visits and new visitors from within your target market is increasing. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Content marketing can be very effective in increasing traffic, generating …

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What are 3 things you can do for your SEO now?

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page …

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You may be better off to start from scratch

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Producing content that ranks well is clearly an important part …

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Your blog posts won't start ranking immediately

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. Timely topics are …

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Identify and Track Your Best Prospects

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Want to see LSI in action?

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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When you need lots of traffic in a short period of time

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Remember, Google doesn’t like content written for SEO purposes. A good link profile is …

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Define your goal

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics …

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Empty content pages which exist simply to link to other pages

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Think of your brand as a publisher …

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Duplicate content, Duplicate content

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What …

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Write a great title for SEO friendly posts

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Keyword-based titles help establish page theme and direction for your keywords. As we know that …

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Links are glue for your site

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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SEO thats shines above the rest

Identify the keywords related to your niche and select the competitive ones you want to rank for. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Over the past few years …

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Forum signatures build SEO links

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. When writing an article or some content for your web page, remember- ‘spices add flavour to a …

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Backlinks just to your homepage

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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Always endeavour to gain the trust of Google

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the …

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The clean URL mission

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

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The most important part of SEO is creating quality content

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. A 302 redirect, or …

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