The ultimate revelation of anchor text

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Throughout the years, SEO has changed substantially. In general, the usage of anchor text improves search engine rankings. You need to get all sorts of links …

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Online marketing changes quickly when it comes to widgets

The less “filler” content on your site, the more legitimate it will be in the eyes of the search engines. Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. It is essentially free digital marketing! In other words, they rely …

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Education is the best legacy when it comes to anchor text

Many people don’t even bother to look in Google for news. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content …

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Don’t forget URLs

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Traffic, engagement, and conversions don’t just peak once and then trail off. You need to get all sorts of links - not just comments, or profiles …

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Nitty gritty SEO

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Though search engine …

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Its all about html

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link …

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Backlinks Should Come From a Relevant Source

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link …

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Closed groups and group invites

Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. Never have hyperlinks like "click here", hyperlinks should always …

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Do Your Research

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings …

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Don't over-do a particular element

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Being an authority in your niche is all about …

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Getting websites on search engines

The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. For the SEO pros who want …

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How do you know what matters and what doesn't?

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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In general, nofollow links do not stand on their own

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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Make keywords more natural

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on …

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Not enough data to tell

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed …

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Optimize page titles

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information …

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Sprinkle LSI Keywords

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Local SEO is the process of optimising your online content and presence to make it easier for …

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Use SEO-Friendly URLS

Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you …

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Pay-for-placement in the search engines is a terrible idea

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Blog posts shouldn't only contain text

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. If you’re new …

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How to Find Acquisition Targets

Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Find out which keywords and phrases people frequently search for as well as what is trending. A …

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The first choice should be reporting

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better …

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How Website Speed Affects Rankings

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many …

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An interesting and useful copy is no longer enough

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start …

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Keywords vs. Topics vs. Relationships

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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SEO XML sitemap best practice

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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Integrate your Most Popular Phrases into All Page Titles

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. If you want to use your SEO campaign to truly and accurately speak to your audience and …

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Keyword research helps you get into your customers’ heads

By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …

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Link to Influencers Within Your Content

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that …

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Its important to look at the big picture

Google might interpret that important information is available on pages that you link externally through the keywords. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting …

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Website Performance Factors Influence Search Engine Rankings

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Effect of keyword density on my search rankings

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally …

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Think about SEO from the start

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track …

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How You Can Benefit from Guest Posts

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Anchor text can affect how Google weighs …

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Review your most important content on your site

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

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Socialize on Twitter as much as you can

Your Title Tags are far-and-away the most important places to put your keywords. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Build links as if Google didn’t even exist – links that will bring you customers in addition to …

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We know that change is constant in Google Land

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t …

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