More focus is put on link exchanges

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be …

more ...

Take a customer focused approach to sitemaps

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. The hardest hit sites were article directories and …

more ...


Create a URL structure that follows your navigation hierarchy

We’d recommend you start by improving five key website components: Moving on from generic keywords, you can decide to add more information into the keyword. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on …

more ...

Make keyword stuffing your centre of attention

The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). The SERPs will most likely choose to display your …

more ...

Are Your Hyperlinks Spiderable?

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links 301 links are permanent and tell Google that page B has …

more ...

Link Out To Diverse Sources

Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. If you don't have a good handle on who …

more ...

Advanced detection of Google duplicate content

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept …

more ...


Content is king or customer is king?

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what …

more ...

How to Choose the Right Keywords for SEO

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Internal links are links within your blog posts that lead to other pages within …

more ...

Just because you can't find all your links doesn't mean they don't exist

Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Content (marketing copy, etc) may …

more ...

Keywords in URLs and File Names

I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? Google can’t infer or “make sense of pictures …

more ...

Offer city-, service-, or product-specific specials

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Search engines constantly tweak their algorithms to try …

more ...

Other tips and tricks that can help encourage clickthrough

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

more ...

SEO is one of the last expenses companies cut

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve …

more ...

Schema mark-up is a requirement for your content

Think of SEO as one small part of a much more cohesive marketing strategy. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Similar to duplicate content, scraped content are parts of your articles that …

more ...

The goal for your pages

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. The benefits of local SEO are endless. Businesses that learn how to build a local …

more ...


Expand as necessary.

There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. You need to begin the title of your home …

more ...

Headings and SEO

With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. You never want to leave anyone (especially search bots) guessing what your content is about …

more ...

Is the content of each page relevant to that SEO term?

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. With content being king, SEO may as well be queen. They both play an integral …

more ...

Finding Expired Domains For Pay Per Lead Marketing

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. As a …

more ...

Use Google Adwords & PPC Ad Campaigns

One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. There’s been some debate in the SEO community about whether or not “social signals” can affect your search …

more ...

Bridge the gap between your content and your audience

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. The journey to better ranking must always start with understanding about your current standing on search engines. Link building is always a hot topic within the …

more ...

Probably the most important thing is ...

The main text content on the page must be unique to avoid Google’s page quality algorithms. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. SEO does take time, money and effort. The fears that …

more ...

The reality is that blogging is a medium

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Basic SEO …

more ...

Don’t be afraid to use long-form content

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. The barriers to SEO are significant for small businesses. With …

more ...

Are you fully aware of all of your website’s issues?

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Link Exchange …

more ...

H1 Tag Issues

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. The website with the most links, as …

more ...

The most important part of SEO is creating quality content

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Panda has ensured that …

more ...


What does that entail? Link diversity!

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to …

more ...

Attract links, stop chasing links

Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Content is king …

more ...

Be Active on Pinterest

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

more ...

Group your target keywords into 3 different buckets

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too …

more ...

Quality Content

Google continues to use natural, quality inbound links as a main ranking factor. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last …

more ...

Google and long keyphrases

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

more ...

The reality is – SEO isn’t rocket science

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. There are literally hundreds of factors that contribute to your …

more ...

Cost should not be your only consideration

After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess …

more ...

Advanced link building SEO principles

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Researching your audience will give you an idea of their interests, wants, needs and how they …

more ...

How to Optimize for Searcher Intent

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. To ensure the best web browsing experience possible, the software engineers at Google created a …

more ...

Start with seed keywords

Stick to these good practices and you’ll be on your way to free traffic. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Content (marketing copy, etc) may …

more ...