How to diagnose organic links related issues

It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. For some webmasters Google crawls too often …

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Meaty meta descriptions may affect your RSS feeds tactics

WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If …

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Reasons why you cannot learn link bait well

However, sometimes it isn’t so obvious to assess whether you have thin content unless you take a detailed look at the purpose of your content and how is it being understood by your visitors. Google regularly makes new updates to their ranking algorithm, and the changes made by Panda …

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Always ensure any anchor text looks and is natural

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Generally speaking where a user is asking a question …

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Be Active On Quora To Improve Ranking

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. SEO is connected to strong sales funnels and often shows a high return on investment …

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Google has a secret method of ranking websites

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

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Help with geolocation and international SEO

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Competitor analysis is a lot easier when you have the right tools. Link building is often referred to as an …

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Links are similar to glue

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO …

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Make Mobile SEO A Priority

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Your target keywords should be in the …

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Make certain that Googlebot can index your pages correctly

In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and …

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More content equals better rankings and more links

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a …

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Review page content

Know where and how to use keywords in your content for maximum searchability. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. When you use underscores to separate words in a URL name, Google will read …

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SEO Makes Dollars & Sense

Not all links are created equal. Some sites provide better SEO juice than others. The notion of UX (user experience) has evolved to become the guiding framework for search engines. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads …

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SEO is all about marketing

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Ensure the number of new site visitors arriving …

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Search for your niche keywords on Yandex

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

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Technical aspects of redirecting pages

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Depending on what visitors are searching, you will get the ranking sticking …

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The fate of an SEO campaign is sealed by the keywords it selects

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. The fundamental principle for structuring URLs is …

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The more engaging your content, the better

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. The easiest way to get editorial links is to create outstanding content that people will want to share with …

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Universal Search/Blended Search

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword …

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SEO on-page best practice

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Before writing a blog, it’s …

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Add your target keyword to your title page

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. The modern SEO seems to be focusing more on user experience. If you’re new to the SEO game it's easy …

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Conduct keyword research for local terms

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or …

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Duplicate content

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines …

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Website Traffic

Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. If you want to get high rankings, include …

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Google cares the most about editorial links

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Don’t rely on the tips you read from unknown …

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Don't waste your time on untargeted traffic

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Heading tags are tags that are used for the creations of headings. The most important …

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Can you optimize your website for Google RankBrain?

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to …

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Build local relationships with site owners

If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. Stick to …

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If you're only building links for SEO then you're doing it wrong

Stop marketing to audiences and instead market to customers at scale. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Editorial links can be some of the most powerful for SEO because they come from …

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Don't over-do a particular element

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Your website should be designed …

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Make a prospects list yourself

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Most people get SEO wrong, because …

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Set a bare minimum expectation for what SEO can achieve

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren …

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Use an SEO Service for Link Building

Solving real customer problems is a major key to mastering evergreen content marketing. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so …

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Market Segmentation

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine …

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Websites which are not yet indexed by Google

As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Once you’ve had a good think …

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No Long Pages for Mobile Searchers

For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. Adding a single search bar to the top of a website, one which shows up on every page …

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Industry Content Analysis

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher …

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Content Resources

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. If you're a relatively new blog & would be willing to write a blog post for the …

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Fulfill your title’s promise

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Create a site map that tells …

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