With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Google Analytics will be able to tell …

A link or citation (mention of your brand) from a high authority site will boost your domain authority score so you will be ranking better in Google search and you can also expect to get a traffic boost in the short term. The simplest way of achieving this is by …

In this case, it’s smart to keep the resources, history, and knowledge in-house. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. SEO is one of the most misunderstood and misinterpreted terms in the world of …

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! The faster your …

Why work harder than you have to? There are tons of handy tools online to help with your SEO copywriting, and most of them are free. Content serves as a much better citation than a sales page. We’re lucky to have helped websites acquire over 10,000 links over …

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve …

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Every SERP is …

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. The number and quality of links to your website are quite important to Google and other search engines for your …

For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the business, industry dynamics and budgetary considerations. Currently more than half of searches account …

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. The anchor text you use for a link should provide at least a basic idea of what the page linked to …

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Smart content is about …

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Reaching out …

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that …

The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. The real goal of SEO is to create authority …

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines …

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. The basic premise is that a page will show up in search engine results because the website had …

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. You probably know the following situation: you search something on Google and there seems to be a good website on the …

If you’ve written your content so that Google can understand it, you’re already doing a great job. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. Learn which industry ranking factors are …

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as …

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Natural, relevant links to your site from …

Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive …

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. How can you test your hypothesis? How can you get enough data to validate or invalidate your …

Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times …

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Links within long-form, evergreen …

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. When people search …

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. SEO simply stands for Search Engine Optimisation. This is where …

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the …

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue …

Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of …

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. It may …

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

Headings give your web page structure and help search engines better determine what your page content is about. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your …

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Search engines no longer require you to spell things in order to rank, so your focus should be …

What would you type into a search engine to find your business website or page? Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Want to drive more …

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Create a list of articles with links that are similar or closely related to your content …

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it …

Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News …

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get …

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. The basic premise …

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating …