Caption everything

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). The appearance of search engine results pages is constantly in flux …

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Why Speed is given prominence?

Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King …

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JavaScript can hinder crawling

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. For a search engine to be able …

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Links are still the currency of the Internet.

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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Optimization ensures the Website is easy to crawl

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to …

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Customized for Long-Term SEO Health

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Search engines are more likely to give your website a good …

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How long does SEO take?

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It …

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If the clicks keep rolling in, you don't ask questions

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Does having keywords in your domain URL benefit your search ranking …

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Think about your pillar content

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) While you should not hide your heading tag in an image …

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Building a strong online presence isn’t easy

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience …

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Have a real content / social media marketing strategy

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” High-quality content means faultless spelling. It’s true that people often misspell words they type into …

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Review your most important content on your site

Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. Backlinks help search engine bots discover links to your site and …

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